For all retailers, knowing precisely their customers and their customer journey in their establishment is a key element for the design of their commercial strategies.
Although the retailers belong to different areas, there are common elements in the needs to which Altabox retail analytics solutions respond. In general, they are encompassed around three major points:
- Knowing the detail of Customer’s Customer Journey is essential to achieve a memorable shopping experience. It is essential to have a thorough knowledge about the people who enter the store but do not buy anything. Knowing what the client does since he enters the store, the route he takes, where he stops and when he leaves without making any purchase, is very valuable information for retailers. In fact, it is important to know both the products that customers carry in their shopping baskets and those that do not. In collecting data on customer behavior it is also necessary to have accurate information about the ROI or return on investment of the campaigns that are carried out. Retail analytics solutions should help retailers to have a more solid and in-depth knowledge of their customers’ point-of-sale experiences.
- Being a data container by itself has no value, since it is essential that the data collected be significant and categorized by importance. Equally important is the fact that said data are ‘translated’ and interpreted in the sense that they are the most relevant and appropriate for each particular retailer.
- How to optimize the programming of the dynamic advertising circuit that is shown inside the establishments is also a necessary premise today. This includes the most effective promotions that are bringing customers to the store.
Altabox offers solutions to measure, analyze and optimize the store experience in order to improve engagement and increase sales. Allowing the retailer to understand the behavior of its potential customers, define and improve the campaigns carried out and make accurate predictions that pursue an increase and improvement of the income statement.