Sephora, the chain of perfumeries of the LVMH group, has renovated its store located in the Triangle Shopping Center in Barcelona, turning it into a new store concept focused on the customer’s shopping experience.A very interesting project in which we actively participate.
A flagship store of 1250 m2 that becomes a model to launch the new Sephora store concept on a European level. A paradise of cosmetics divided into five spaces: Trend Zone, Make Up Universe, Skincare Universe, Universe Fragrances and Gift Factory), with a well-established circuit, in which digital and audiovisual content are omnipresent, as well as the offer of new services to attract millennial consumers.
In the Trend Zone, you can know the latest trends while living an interactive experience.
In the Make Up Universe, personalization is accompanied by technological tools that make the shopping experience unforgettable.
An innovative store concept that integrates the latest digital trends to reinforce the company’s digital message: SHOP, PLAY & SHARE, which encourages sharing the experience of the store in different social networks.
An experience that aims to entertain, inspire and retain and that wants to convert the local chain into the largest Beauty Attractions Park. An objective that is claimed at the entrance with a giant slide that welcomes us to access the store. Will you dare to go down?