Masymas and its new supermarket concept

Masymas and its new supermarket concept

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The Asturian supermarket chain launched its flagship in the Intu Asturias Shopping Center, a project Altabox has been part of.

An establishment that has everything necessary for its customers to have a unique shopping experience. To give more importance to the fresh product, the flagship has a central market in imitation of a traditional stall that will receive customers upon entering the establishment. A 360 ° Space, a place with a multidisciplinary vocation: rest space for clients as well as the setting for different activities such as cooking courses, conferences, presentations, etc. In addition, it has the possibility to taste several of the creations cooked in the Masymas Store and to enjoy a snack in an area enabled for this purpose that has a range of interactive games for the little ones.

All the fresh product sections have an efficient queue management system, marked in all areas with digital signage screens. It also has interactive screens that show additional information about certain products, such as allergen content or as in the case of wine, origin of the grape, information on the AO, etc.

The entrance to the establishment is framed by a videowall where Masymas can show the most relevant information for its clients, thus optimizing their communication actions.

The store is fully domotized and equipped with the highest level of energy efficiency. Among many other delicacies, customers will find freshly made sushi, cut and peeled fruit or fresh juice. The Asturian chain has created a supermarket with a modern, innovative and modern environment, but with touches of tradition that makes the shopping experience as pleasant as possible.